Presales Solutions Engineer with builder DNA.
I bridge sales, engineering, and product to solve real technical problems — and I build the solutions that make them work.
Meet Lotfi
Numbers That Matter
YEARS IN TECH & SAAS
TECHNICAL SCOPES & SOWs DELIVERED
PRESALES ENGAGEMENTS SUPPORTED
DEALS WON WITH SALES TEAMS
What I Know
Skills & Expertise
API & Integration Architecture
Deep expertise in APIs, SDKs, JSON/HTTP services, REST/SOAP, and third-party web/mobile SDK integrations. Experienced in designing scalable integration workflows and documenting technical specifications for enterprise deployments.
Cloud & SaaS Platforms
Strong experience working with cloud-based SaaS ecosystems, data workflows, and enterprise onboarding processes. Skilled in automation scripting using Python and Shell to optimize operations and data processing.
AI & LLM Integration
Hands-on implementation of OpenAI, Anthropic, and open-source LLMs to build automation agents, chatbots, content generation systems, and workflow optimization tools for business use cases.
Frontend & Mobile Technologies
Working knowledge of HTML, React Native, Flutter, and modern frontend/mobile frameworks. Capable of building lightweight prototypes, technical demos, and proof-of-concepts.
Enterprise Martech & Personalization
Expertise in performance marketing technology, ad-tech integrations, data enrichment, and personalization workflows. Experience mapping enterprise data into AI/ML-driven advertising and recommendation architectures.
Presales & Technical Discovery
Led enterprise discovery workshops, translated business requirements into technical architectures, designed POCs, authored SOWs, and aligned sales commitments with delivery feasibility.
Career Journey
My Professional Timeline
2023-Present
Senior Solution Engineer
Zoovu, Remote
Led pre-sales and solution consulting for AI-driven data enrichment and personalization SaaS. Conducted enterprise discovery sessions, scoped complex data integrations, designed custom demos and light PoVs focused on automation and workflow efficiency. Authored SOWs aligning technical feasibility with sales commitments. Collaborated with Product and Delivery to streamline onboarding. Maintained client stability during major structural company changes.
2022-2023
Senior Sales Engineer
Criteo, Barcelona Spain
Established pre-sales engineering processes for enterprise AI-driven advertising solutions including data ingestion, enrichment, and personalization workflows. Conducted technical discovery workshops, translated customer data requirements into AI/ML architectures, documented integration specs for Delivery handover, and responded to RFP/RFI with detailed solution designs.
2013-2021
Owner
BJJ Ontario, Mississauga Canada
Founded and scaled a martial arts academy. Increased membership by 25% through digital marketing and partnerships. Managed instructors, operations, financial planning, retention initiatives, and process optimization. Expanded service offerings based on market demand and customer feedback.
2015-2016
Sales Engineer
Inbox Marketer, Guelph Canada
Supported sales cycle through product demos, technical presentations, RFI/RFP responses, and internal product training. Collaborated with sales and product teams to communicate customer requirements and feature enhancements.
2015-2016
Sales Engineer
Xtime, Barrie Canada
Provided technical qualification for prospects and partnered with account executives to position best-fit solutions. Created documentation for sales/support teams and led technical product evangelism to accelerate deal closure.
2011-2012
Senior Sales Engineer, EMEA
Channel Advisor, London UK
Supported enterprise sales cycles across EMEA. Delivered product demos, technical workshops, onsite discovery sessions, RFI/RFP responses, and internal sales training. Played a key role in technical validation and deal progression.
2008-2011
Integration Engineer, EMEA
Shopzilla, London UK
Supported customer software integrations by troubleshooting REST/SOAP APIs and assisting with HTML/CSS implementation. Delivered product demos, maintained integration documentation, and gathered customer feedback to inform product development.
